soft launch
strategic
the one-line answer
Subtly introducing a new partner on social media without explicitly announcing them.
Soft launch is when you appear with someone in the background of a photo before officially announcing the relationship. A hand. A shadow. Part of an arm. You are testing the waters.
mainstream
Your coworker might use this word.
01 / in the wild
hear it move.
description
she soft launched him. just his hand in a restaurant photo.
She subtly included her new partner in a photo without officially announcing the relationship.
03 / don't confuse
similar, not the same.
soft launch
Soft launch is subtle introduction
vs
hard-launch
Hard launch is full public announcement.