type
noun / verb
pronounced
/hard-launch/
emerged
recent
status
mainstream

hard launch

   definitive

the one-line answer

Publicly and explicitly announcing a new romantic partner.

Hard launch means going fully public with a new relationship. Full photos, tagged posts, explicit announcement. No more ambiguity. This person is your partner.

mainstream

Your coworker might use this word.

01 / in the wild

hear it move.

description
she hard launched him with a couples photo and a caption. official.
She publicly announced the relationship with a clear photo and statement.
03 / don't confuse

similar, not the same.

hard launch

Hard launch is explicit announcement

vs
soft-launch

Soft launch is subtle introduction.