PR package
/piː ɑːr ˈpækɪdʒ/
CommonFree products sent by a brand to an influencer or creator, usually to promote coverage.
PR stands for 'public relations'. Getting PR from a notable brand is treated as a status signal in creator culture. Creators sometimes distinguish between PR (no strings attached) and sponsored content (paid).
| # | Example | What it means | Source |
|---|---|---|---|
| 01 | got a PR package from Rare Beauty today, filming the unboxing now | Received free products from the brand and is creating content about it. | instagram, 2023 |
| 02 | not sponsored, just got a PR package and wanted to share my honest thoughts | Clarifying that the review is unpaid even though the product was free. | tiktok, 2024 |
| 03 | she's on every brand's PR list at this point | The person receives free products from a wide range of brands. | youtube, 2023 |
| 04 | the PR packages have been wild this week, three in two days | The creator received an unusually high number of brand packages. | x, 2023 |
Use it when
- A brand has sent products to a creator without payment.
- Disclosing that a product was provided for free by a brand.
- Describing the practice of brands sending goods to influencers.
Do not use it when
- The brand also paid the creator to post.Use “sponsored” instead.
- The creator bought the product themselves.
PR package vs sponsored
PR package
PR package means free product with no guaranteed post and no payment.
sponsored
Sponsored means the brand paid for the creator to post about the product.
PR package vs gifted
PR package
PR package is the industry term for brand-sent product. Has a formal tone.
gifted
Gifted is the disclosure term creators use in captions. Informal and direct.
Origin and context
Comes from public relations, where brands send products to media and influencers to generate coverage. Adopted into creator culture as influencer marketing grew in the 2010s.
- First seen
- mid-2010s
- Confidence
- high
Cite this page
Use this stable URL to reference the entry.
https://slang.fyi/pr-package