clout chasing
dismissive, accusatory
the one-line answer
Doing things specifically to gain social media attention or followers.
Clout chasing is when someone's actions are transparently motivated by gaining social media attention. You do the thing not because you care about it but because it will get you noticed. Everyone can tell.
mainstream
Your coworker might use this word.
01 / in the wild
hear it move.
callout
he inserted himself in that beef just to clout chase.
He got involved in someone else's drama purely to gain attention.