clout
fame-adjacent, aspirational
the one-line answer
Social influence, followers, or attention online.
Clout is social currency online. Having clout means people pay attention to you, share your content, and take you seriously. Chasing clout means doing things specifically to gain that attention rather than for genuine reasons.
evergreen
Well known in specific communities.
01 / in the wild
hear it move.
callout
he only went to that event for the clout.
He attended to gain social media visibility, not because he cared about the event.