aura farming
calculated, image-conscious
the one-line answer
Deliberately doing things to increase your perceived coolness or social standing.
Aura farming is when you consciously perform actions to build your aura score. Going to the gym at 5am is aura farming. Reading a book in public is aura farming. You are not just doing the thing, you are doing the thing while aware it builds your social image..
mainstream
Your coworker might use this word.
01 / in the wild
hear it move.
tiktok
going to the library every morning this week. aura farming szn.
I am deliberately doing impressive things to boost my social credibility.
03 / don't confuse
similar, not the same.
aura farming
Aura is the attribute
vs
aura
Aura farming is the act of deliberately building it.