type
noun
pronounced
/aura/
emerged
2023
status
mainstream

aura

   measured, social, gamified

the one-line answer

Your perceived social presence, coolness, or gravity. Measured in points.

Aura is your general social energy. People feel it from you without you doing anything specific. It is broader than rizz (which is about flirting) and more passive. You can gain or lose aura. Wearing socks with sandals loses you aura. Handling an embarrassing situation gracefully gains you aura. Gen Alpha turned this into a literal point system.

mainstream

Your coworker might use this word.

01 / in the wild

hear it move.

roast
bro lost 500 aura for that.
He did something embarrassing that hurt his social standing.
admiration
she's literally just walking but her aura is insane.
She has an impressive presence without doing anything specific.
tiktok
aura farming at the library rn.
Doing something impressive (studying) to build social credibility.
03 / don't confuse

similar, not the same.

aura

Rizz is active and directed at someone

vs
rizz

Aura is passive and ambient.