very demure
/ˈvɛri dɪˈmjʊər/
CommonA phrase describing composed, understated behavior, almost always paired with 'very mindful'.
The phrase works best as a unit. Saying just 'very demure' without 'very mindful' often signals irony or humor rather than sincerity.
Real-world examples4 examples
| # | Example | What it means | Source |
|---|---|---|---|
| 01 | putting on a little perfume before the zoom call. very demure, very mindful. | Small, considered self-care before a work event. Framed as the right level of effort. | tiktok, 2024 |
| 02 | screaming at my coworker in the breakroom is NOT very demure, not very mindful. | The behavior described is the opposite of composed and restrained. | x, 2024 |
| 03 | she didn't text back for 3 days. very demure, very mindful of her. | Ironically praising someone for not being too available. | tiktok, 2024 |
| 04 | packing a sensible lunch for work. very demure of me honestly. | Small mundane action framed through the trend's lens as a virtue. | instagram, 2024 |
Use it when
- Describing or endorsing a calm, restrained, put-together approach to something.
- Ironically captioning a situation where someone is very much not being restrained.
- Giving advice to keep things professional and not overdo it.
Do not use it when
- You want to use just 'very demure' and mean it sincerely. The full phrase lands better.Use “demure” instead.
Variations and related forms
Origin and context
The phrase was coined and popularized by TikTok creator Jools Lebron in a 2024 video giving workplace advice. It spread rapidly as both sincere life content and ironic commentary.
- First seen
- 2024
- Confidence
- high
Cite this page
Use this stable URL to reference the entry.
https://slang.fyi/very-demureUpdated: 2026-08-28License: CC BY 4.0