thirst trap
knowing, somewhat ironic
the one-line answer
A photo or video posted specifically to generate romantic or sexual attention.
A thirst trap is content posted with the deliberate intention of attracting thirsty (attracted) responses. Usually involves looking attractive in a way that is not accidental. The poster knows what they are doing and so does everyone else.
mainstream
Your coworker might use this word.
01 / in the wild
hear it move.
observation
she posted a thirst trap and her ex immediately liked it.
She posted an attractively posed photo and her ex responded to the bait.