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slang.fyi

spanish shame

/ˈspænɪʃ ʃeɪm/

Uncommon

The acute embarrassment felt on behalf of someone else, especially a stranger, often to the point of physical discomfort.

The 'Spanish' in the name refers to the Spanish-language concept, not any cultural trait. It's used online as a more vivid or intense alternative to 'second-hand embarrassment.'

Real-world examples3 examples
#ExampleWhat it meansSource
01this comment section is giving me spanish shameReading the comments is embarrassing to witness even as an outsider.x, 2023
02i learned about 'verguenza ajena' and finally had a word for what i feel watching reality tvThe speaker discovered the Spanish concept and it precisely named their experience.tumblr
03peak spanish shame watching him try to explain the joke after nobody laughedWatching someone make it worse by doubling down is generating intense vicarious discomfort.reddit

Use it when

  • Someone online is embarrassing themselves and doesn't realize it.
  • You want a stronger or more specific term than 'second-hand embarrassment.'
  • The embarrassment is so intense it becomes almost physical.

Do not use it when

  • You feel embarrassed about your own actions.
  • You want a well-known term most people will immediately recognize.Use “second-hand embarrassment” instead.

Spanish shame vs second-hand embarrassment

spanish shame

Spanish shame implies a more intense, almost physical reaction and a specific cultural concept origin.

VS

second-hand-embarrassment

Second-hand embarrassment is the common everyday English phrase for the same feeling.

Origin and context

Translated from the Spanish 'verguenza ajena,' a concept common in Spanish-speaking cultures. Began circulating in English-speaking internet communities as a borrowed term for vicarious embarrassment.

First seen
2010s
Confidence
medium

Cite this page

Use this stable URL to reference the entry.

https://slang.fyi/spanish-shame
Updated: 2026-08-28License: CC BY 4.0

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