sephora haul
/səˈfɔːrə hɔːl/
CommonA video or post showing everything someone bought from Sephora in one trip.
Often implies the person spent more than planned. Can be celebratory, guilty, or both at the same time.
Real-world examples4 examples
| # | Example | What it means | Source |
|---|---|---|---|
| 01 | just posted my sephora haul, spent way too much but no regrets | The person overspent but is not upset about it. | instagram, 2024 |
| 02 | watch my sephora haul!! i got the viral blush everyone's been talking about | Inviting people to watch a haul featuring a trending product. | tiktok, 2024 |
| 03 | went in for one thing and somehow came out with a whole sephora haul | Bought far more than planned. | x, 2023 |
| 04 | her sephora haul was like $400, she got everything on my wishlist | Reacting with envy to someone else's extensive haul. | youtube, 2023 |
Use it when
- You bought multiple items at Sephora and want to show them off.
- You are filming or posting about a recent beauty shopping trip.
- You are describing or reacting to someone else's Sephora purchases.
Do not use it when
- You only bought one item.
- You are talking about buying beauty products from a different store.Use “ulta-run” instead.
Variations and related forms
Sephora haul vs ulta run
sephora haul
A sephora haul is about the quantity of purchases and showing them off.
VS
ulta-run
An ulta run is more about the trip itself, often to restock or grab a specific thing.
Origin and context
Haul videos originated on YouTube in the late 2000s as a format for showing off shopping purchases. Sephora hauls became a distinct subgenre as beauty content grew on YouTube and later TikTok.
- First seen
- late-2000s
- Confidence
- medium
Cite this page
Use this stable URL to reference the entry.
https://slang.fyi/sephora-haulUpdated: 2026-08-28License: CC BY 4.0