rage bait
manipulative
the one-line answer
Content designed to make you angry so you engage with it.
Content specifically crafted to provoke outrage. The creator knows it is wrong or offensive. That is the point. Angry engagement still counts as engagement.
mainstream
Your coworker might use this word.
01 / in the wild
hear it move.
advice
don't reply. it's rage bait. they want the engagement.
Ignore it. This content was made to provoke you into reacting.