pregnancy announcement
/ˈprɛɡnənsi əˌnaʊnsmənt/
Very CommonA post or moment where someone publicly reveals they are pregnant, often with a styled photo or video.
Used both genuinely and to describe the performative aspect of the format. Some people mock how identical all pregnancy announcements look online.
Real-world examples4 examples
| # | Example | What it means | Source |
|---|---|---|---|
| 01 | Finally posting my pregnancy announcement. We've been holding this secret for 3 months. | Sharing news of a pregnancy that was kept private until now. | instagram, 2024 |
| 02 | Every pregnancy announcement: ultrasound photo, tiny shoes, the same Etsy sign. Can we get some variety please. | Pointing out how similar all pregnancy announcements look. | x, 2024 |
| 03 | Her pregnancy announcement had 200k views. The bump photo was actually stunning. | The post performed well and was visually impressive. | tiktok, 2023 |
| 04 | We skipped the pregnancy announcement. Told family in person and just posted when she was born. | They chose not to do the social media reveal format. | reddit, 2024 |
Use it when
- Someone is sharing or planning to share their pregnancy news publicly.
- Referring to the genre of styled pregnancy reveal content online.
- Commenting on the predictable visual format of this type of content.
Do not use it when
- You're talking about telling someone privately.
Origin and context
The format became a distinct social media genre as Instagram grew in the early 2010s. The visual conventions solidified into a recognizable template through Pinterest and influencer culture.
- First seen
- early-2010s
- Confidence
- medium
Cite this page
Use this stable URL to reference the entry.
https://slang.fyi/pregnancy-announcementUpdated: 2026-08-29License: CC BY 4.0