Skip to content
slang.fyi

campaign

/kæmˈpeɪn/

Very Common

A long-running TTRPG story with the same group of players across many sessions.

The word has non-gaming meanings too (marketing, military, political). In TTRPG contexts, it specifically means the long-form story format as opposed to a one-shot.

Real-world examples4 examples
#ExampleWhat it meansSource
01we've been running the same campaign for 3 years and nobody wants it to endA long-running TTRPG story has become deeply important to the group.reddit, 2024
02looking for players to join a campaign. homebrew world, every other Sunday, beginners welcomeRecruiting people to join an ongoing tabletop RPG game.reddit, 2024
03finished our 4 year campaign last night. not okay. need a minute.A long-running game concluded, leaving the player emotionally affected.x, 2023
04my character in this campaign just found out their mentor was the villain the whole timeA major plot twist occurred during the ongoing story.tiktok, 2024

Use it when

  • Describing a long-running TTRPG story spanning multiple sessions.
  • Talking about the overall story arc a group is playing through.
  • Distinguishing a multi-session story from a self-contained one-shot.

Do not use it when

  • You mean a single session or self-contained adventure.Use “one-shot” instead.
  • You mean a marketing or advertising initiative.

Campaign vs one-shot

campaign

A campaign is a long-form story across many sessions with ongoing character development.

VS

one-shot

A one-shot is a self-contained adventure designed to finish in a single session.

Origin and context

Borrowed from military and political usage. In tabletop gaming, Dungeons and Dragons used the term from its earliest editions to describe extended play. The gaming sense became standard across TTRPG systems.

First seen
1970s
Confidence
high

Cite this page

Use this stable URL to reference the entry.

https://slang.fyi/campaign
Updated: 2026-08-28License: CC BY 4.0

Related slang