apology video
CommonA scripted video where a public figure addresses controversy, often seen as performative and insincere.
The format is so recognizable it has become its own genre of comedy. Saying something is an 'apology video' implies you think it is calculated damage control, not genuine remorse.
Real-world examples4 examples
| # | Example | What it means | Source |
|---|---|---|---|
| 01 | she posted an apology video with the crying and the dim lighting and everything | The apology followed the predictable performative formula. | x, 2024 |
| 02 | the apology video dropped faster than the investigation. sus. | The speed of the response suggests it was pre-planned, not genuine. | x, 2024 |
| 03 | my dog giving apology video energy after destroying the couch | Comparing a pet's guilty behavior to an influencer's performative remorse. | tiktok, 2023 |
| 04 | we have officially entered the apology video industrial complex | The genre has become so formulaic and frequent it is its own content category. | youtube, 2024 |
Use it when
- A content creator posts a scripted video addressing controversy.
- Someone performs remorse in a way that feels calculated.
- Mocking the formulaic nature of insincere public apologies.
- Describing the genre of content that follows a scandal.
Do not use it when
- Someone is giving a genuinely sincere apology.
- A private apology between individuals.
Variations and related forms
Apology video vs notes app apology
apology video
An apology video uses the visual medium: lighting, tears, body language, editing. YouTube-native.
VS
notes-app-apology
A notes app apology is text-only, posted as a screenshot. Lower effort, even more dismissive.
Origin and context
Emerged as a YouTube genre around 2017-2018 during major influencer scandals (Logan Paul, Laura Lee, James Charles). The formula became so predictable it generated parody content.
- First seen
- 2017
- Confidence
- high
Cite this page
Use this stable URL to reference the entry.
https://slang.fyi/apology-videoUpdated: 2026-08-25License: CC BY 4.0